2016 World Business Conference for World Peace-Marketing Peace

This fall, a number of business people that wish for world peace will assemble in Hiroshima and hold discussions with Professor Philip Kotler, the world’s foremost expert on the strategic marketing, at the world’s first conference that focuses on peacebuilding through marketing as a part of business activities.
How should the power of marketing be used to connect individual wishes to peace for the international community? The leaders of businesses and international NGOs that work on forward-thinking activities in Japan and abroad will hold discussions.   

Professor Philip KotlerAn American business scholar (marketing theory). Dr. Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. He is known to be a leading expert on modern marketing, and many of his works have been translated in Japan. Explanatory books about his works have also been published.

1　Date

14 October, 2016 (Fri) 10:00 – 18:40
15 October, 2016 (Sat) 8:00 – 12:40
* It is possible that start and end times may vary slightly

2　Place

 Higashi-Senda Innovative Research Center, Hiroshima University
(1-1-89 Higashisenda-machi, Naka-ku, Hiroshima City)

3　Theme

The Role of World Business and Marketing in Realizing World Peace

4　Host

Executive Committee for the 2016 World Business Conference for World Peace
(Affiliated bodies: Hiroshima Prefecture, The Hiroshima Chamber of Commerce and Industry, Chugoku Economic Federation, Hiroshima Association of Corporate Executives, Junior Chamber International Hiroshima, Hiroshima Federation of Small Business Associations)

5　Schedule (subject to change)　

　■2016Program (PDFファイル)(8.9MB)

【DAY 1: Friday, Oct. 14】

OPENING
Opening Remarks, by Hidehiko Yuzaki (Governor of Hiroshima Prefecture)
Keynote Lecture, by Philip Kotler (Kellogg School of Management, Northwestern University)

SESSION 1: Campaigns to Abolish Inhumane Weapons
Moderator:
Masaya Onimaru (Terra Renaissance)
Panelists:
Nobuyasu Abe (Japan Atomic Energy Commission)
Kanae Doi (Human Rights Watch)
Motoko Mekata (Chuo University)
Allison Pytlak (Control Arms)
Jerry White (Ashoka)

SESSION 2: Communications Design for Peace Campaigns
Moderator:
Takeshi Ito (asobot inc.)
Panelists:
Ayako Hayashi (Plan International Japan)
James W. Harff (Global Communicators)
Michael Peng　(IDEO Tokyo)
Scott Nolan Smith (Digital Diplomacy Coalition)

SESSION 3: Marketing for Non-profit Organizations that Contribute to Peace
Moderator:
Yohji Nagahama (PubliCo Inc.)
Panelists: 
Keiko Kiyama (JEN)
Nana Watanabe (Ashoka Japan)
Miki Watanabe (Fuji Xerox Co., Ltd)
Marc Oliver Opresnik (Luebeck University of Applied Sciences, SGMI Management Institute, Kotler Impact Inc.)

SESSION 4: The Role of Soft Power in Marketing Peace
Moderator:
Yoshimitsu Kaji (Accenture Japan)
Panelists : Ryojun Shionuma Dai-ajari (Jigenji Temple)
Kan Suzuki (University of Tokyo, Keio University)
Taizo Son (Mistletoe, Inc.)

SESSION 5: Discussion Panel with Young Global Leaders of the World Economic Forum
Moderator:
Hirotaka Takeuchi (Harvard Business School)

WORKSHOPS
WS1: Peace and Diversity
Moderator:
Jun Hori (8bitNews)
Panelists:
Yuka Iwatsuki (Action against Child Exploitation (ACE))
Miki Iwamura (Google Inc.)
Tomoko Shirai (Toybox)

WS2: Peace and Education
Moderator:
Kan Suzuki (University of Tokyo, Keio University)
Panelists:
Kumi Imamura (Katariba)
Kimi Hasebe (White Ship, Inc.)
Yusuke Matsuda (Teach For Japan)

WS3: Peace and CSR
Moderator:
Kazutaka Okubo (Ernst & Young Japan)
Panelists:
Ai Ogawa (IBM Japan, Ltd.)
Daichi Konuma (Cross Fields)
Hiromi Horie (Starbucks Coffee Japan, Ltd.)

WS4: Peace and Food
Moderator:
Daiju Takahashi (Eat. and Energize the East)
Panelists:
Shujiro Kusumoto (Cafe Company Inc.)
Takako Kotake (Cookpad Inc.)
Yuki Homma (Japan Taberu Journal League, Pocket Marche Inc.)

WS5: BOP Business 
Moderator:
Haruo Miyagi (ETIC.)
Panelists:
Mitsuru Izumo (Euglena Co., Ltd)
Tomohisa Kato (RareJob Inc.)
Fumihiro Yamaguchi (Recruit Marketing Partners Co.,Ltd., Recruit Holdings Co.,Ltd.,Quipper Limited)

WS6: Peace Technology-Searching for the 21st Century Global Standard – Base of the Planet
Moderator:
Shinichi Takemura (Kyoto University of Art and Design, Earth Literacy Program, Tangible Earth Museum in Marunouchi, Tokyo)
Panelists:
Takashi Inoue (NEXT Co.,Ltd.)

WS7: Peace and Marketing
Workshop 7: Peace and Marketing
Moderator:
Hiroto Ebata (IMJ Corporation)
Panelists:
Hiroshi Komatsubara (Ricoh Company, Ltd.)
Kohey Takashima (Oisix Inc.)
Motohiko Tokuriki (Agile Media Network Inc.)

【DAY 2: Saturday, Oct. 15】

MORNING SESSION

SESSION 6: New Enterprise Value Created by Contributing to Peace (BOP and CSV)
Moderator:
Takashi Baba (JICA)
Panelists:
Toshio Arima (The United Nations Global Compact)
Toshihiro Nakamura (Kopernik)
Brady Brewer (Starbucks Coffee Japan, Ltd.)
Shanonraj V. Khadka (GK Enchanted Farm)

SESSION 7: Branding “Hiroshima” as Global Peace Hub
Moderator:
Ko Fujii (Makaira)
Panelists:
Mihoko Kumamoto (UNITAR Hiroshima)
Kohzoh Takaoka (Nestlé Japan Ltd.)
Charles E. Morrison (East West Center)
Jonathan McClory (Portland)
Per Saxegaard (Business for Peace Foundation)
Commentators:
Tomohide Karita (Chugoku Economic Federation)
Minako Suematsu (Tsuneishi Holdings Corporation)

COMPREHENSIVE PANEL DISCUSSION FEATURING PROFESSOR KOTLER AND GOVERNOR YUZAKI

6　Registration

We will announce the details once they have been finalized.

7  Reference

Please refer to the following about the 2013 World Business conference for World Peace

■2013Program (PDFファイル)(4.66MB)

8　Inquiries

Secretariat of Executive Comittee for 2016 World Business Conference for World Peace
(Peace Promotion Project Team, Hiroshima Prefecture)
10-52 Motomachi, Naka-ku, Hiroshima City, Hiroshima Prefecture 730-8511
TEL: 082-513-2366  FAX: 082-228-1614
chiheiwa@pref.hiroshima.lg.jp